Logo design is all around us and is an important element of graphic design. A Logo is created in a simple way which is recognised by the company and consumers. Logo’s feature importantly in our lives and creating a logo designs is not just about creating attractive visual art but is about communicating a brand message.
Many design logos are professional and have increased in numbers over the years, since the rise of the Modernist movement in the United States in 1950s. There are three famous designers that are widely considered the creators of that movement of logo and corporate identity design: Firstly, Chermayeff & Geismar, which is the strong responsible for a large number of iconic logos yet, such as Chase Bank (1964), Mobil Oil (1965), National Geographic (2003) and others. Due to the simplicity and boldness of their designs, many of the earlier logos are still in use today. The second developer of corporate identity design is Saul Bass. Bass was responsible for several recognisable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Another example of developer of corporate identity design is Paul Rand, an American designer and “one of the originators of the Swiss Style of graphic design”. He designed many posters and corporate identities. He’s best known for his design of the IBM logo as well as including the logos for, UPS, and ABC.
(2011) ‘he was one of the originators of the Swiss Style of graphic design’ Saturday 13th August [Online] Available at: http://stocklogos.com/topic/paul-rands-logos [Accessed: 29th March 2013]
No comments:
Post a Comment