Edward Fella

Edward Fell is an American graphic designer, he’s work is based on contemporary typography. Fella was born in 1939 in Detroit, Michigan and he worked as a commercial artist designing brochures and illustrations. His style involves of combining low and high-culture using automatically repetitive materials with typography. Over past 30 years he build up his career using only pencils, ballpoints pens, crayons and knives and he refused to use computer from the day he stared designing his artwork and he still does everything by hand. Most of the work is similar to each other as the used of same techniques and materials. “His work is a great example of postmodern design, taking the concept of deconstruction he mixed up existing trends with new ones.” Fella is clearly an artist highly knowledgeable in various design principles; he learnt the rules well, in order to break them successfully. Fella’s style contains combination of low and high-culture using automatically repetitive materials with typography. He joined reality with his impression of street culture and his work still made it to the walls of the Museum of Modern Art In New York and the National Design Museum.

(2009) ‘his work is a great example of postmodern design, taking the concept of deconstruction he mixed up existing trends with new ones’ 13^th May [Online] http://tashcarter.wordpress.com/2009/05/13/discourse-ed-fella/ [Accessed 25th March 2013]